Curriculum Vitae


Peter Crandall


Skilled digital executive with a proven track-record in digital management, a strong executor and self-starter holding an entrepreneurial spirit. Digital pioneer. More than 23 years of continuous and successful execution of online sales, online marketing and business growth. Strategically and operationally. From large FMCG companies to eCommerce startups in Scandinavia. Successful executer of digital change management - from traditional retail to pure eCommerce success. On top of that a positive, ambitious, communicative personality and management style.



Peter Crandall

2008 - 2013

Managing Director | eCommerce Conrad Elektronik Norden AB


Online sales | Opasia Community

Tele Danmark Internet A/S

2014 - 2018

Head of Digital and eCommerce

Scandlines Denmark

2005 - 2008

Managing Director | Online Travel 

eTraveli Scandinavia AB


Market Manager | Online Sales

TDC Telecommunication A/S


Internet Manager | Online Sales

Kuwait Petroleum Denmark A/S

2019 - 

Head of eCommerce


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